What is Virtual Reality and How Can it Skyrocket your e-Commerce site?
Virtual Reality (VR) creates an immersive live experience for your customers— it allows them to experience your product before they purchase it, try it on for size if you like, but it doesn’t have to just be about clothes shopping!
Known as ‘computer-simulated reality’ or ‘immersive multimedia’ VR creates completely immersive environments that makes your customers feel like they have truly entered into simulated environments. It’s growing at a rapid pace! — resulting in a huge potential for increased sales for your business!
‘It’s estimated that by the end of 2020, the virtual reality market will be worth over £60 million’. With this rapid growth of virtual reality, many e-commerce stores are now creating a realistic shopping experience for their customers. This emerging technology has the potential to shape the retail industry!
So, lets look at some ways virtual reality could benefit your e-Commerce business.
Many industries are now using virtual reality showrooms to enhance their customers’ experience. Shoppers stroll across a virtual store instead of being plunged in a static and boring page by page product range
For the success of an e-Commerce venture, it’s imperative to keep your visitors on your website for longer. The longer your visitors stay on your site, the higher the chance they’ll make a purchase! There are so many ways to keep your visitors on your website for longer. For example, improving the design, navigation or the website structure.
Virtual reality can help by providing better ‘experiences’ for your customers such as 360-degree video capabilities and more interactive content. It’s a great way to attract customers towards your products!
Virtual reality is a fascinating technology that offers a competitive advantage to businesses by delivering an immersive user experience and with its potential to increase sales — speak to Strides Empower to see if this technology is right for your business.
Michaela Moore — Operations Manager, Strides Empower
